CASE STUDY

Brickell Biotech 2021 Paid Marketing Report & Analytics

Summary

Clinically Media played a crucial role in expanding Brickell Biotech’s social media presence and follower base via paid and organic social media marketing.

The Details

The Challenge

Leveraging our marketing and social media strategic expertise, the Clinically Media team supports biopharma companies with their business endeavors. We provide successful paid advertising campaigns alongside organic social media content to accomplish each client’s goals. From increasing follower totals to targeting potential investors, Clinically Media is able to strategically compliment biopharma companies’ business objectives.

In 2021, Clinically Media curated, implemented, and managed Brickell Biotech’s paid and organic social media strategy. Creating captivating imagery and messaging, utilizing data analytics, and targeting specific audiences, we exceeded Brickell Biotech’s expectations. As a result of our marketing efforts, we substantially grew the company’s social presence across platforms. 

Platform

  • LINKEDIN

  • FACEBOOK

  • INSTAGRAM

Followers Gained

  • 127

  • 863

  • 3,509

% Increase

  • 13.15 %

  • 918.09 %

  • 319.29 %

Clinically Media's Solution

  • ON-BRAND CONTENT

    When creating organic and paid social media materials, it’s important to keep a consistent, engaging tone and brand forward design

  • REFRESH IMAGE & COPY

    Ensuring advertising audiences view fresh, interesting content is crucial in capturing their interest

  • TARGETED AUDIENCES

    We utilized research-based information to develop our target audiences

  • DATA ANALYSIS

    Keeping a close eye on advertising performance, we were able to make changes when and where they were needed

  • A/B TESTING

    All successful paid marketing efforts incorporate and test hypotheses to inform each component of the campaign

Meticulous Approach

  • Curating images and messaging to engage ideal audiences
  • Regular updates to advertising images and captions to avoid saturating audiences
  • Retargeting audiences through website data analysis 
  • Inclusive and diverse representation in advertising materials and audience creation

The first step in Clinically Media’s advertising campaign strategy involves  research on the target audience. With that, the study’s advertising materials are produced with diverse representation to ensure inclusivity in messaging and audience targeting. The final designs along with close monitoring of the advertisement’s data, audience, and performance generated 13.15%, 918.09%, and 319.29% increase in followers on LinkedIn, Facebook, and Instagram respectively. 

We love working with the Clinically Media team. They provide professional, informed marketing advice and analytics, and they always create on-brand and engaging images and captions for Brickell’s social channels.
Gary, Chief Marketing Officer

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All Services

Let's get to work

You’re not just another client with us. You’re a partner. We take on your project as if our business depended on it because, well, we know it does.

what our Partners say about us

Clinically Media has been a total success with our practice! The one-on-one professionalism and honest dedication to growing our population has been a resounding success. We look forward to our continuing relationship, thank you!

Study Coordinator

Windsor Dermatology/Psoriasis Treatment Center of Central New Jersey

Clinically Media exceeded our expectations in their recruitment support for Brickell’s two Phase 3 trials. They were efficient and nimble in providing both an umbrella recruitment strategy and customized support directly to sites to ensure our aggressive enrollment goal was met.

Clinical Operations, Project Manager

Brickell Biotech

A true partner from the very beginning -- Clinically Media is a go to team for establishing corporate branding and commercialization planning.  Whether our needs be complete website redesign, social media strategy or efficient market research execution, Clinically Media delivers on time, on budget, with quality work and creative recommendations.  I’d highly recommend this team as an extension of your own.

Commercial Marketing

Candesant

Clinically Media delivered outstanding, high quality creative, visual and graphic web-based solutions within our agreed timelines. I enjoyed collaborating with Victoria and her team, and will definitely consider using their services for future clinical studies. I strongly recommend Clinically Media to other companies.

L. A. Romel

Principal at Lawrence Romel Consulting

Clinically Media’s efficiency and attention to detail contributed to the enrollment success of the Sahara axillary hyperhidrosis study.

Erin Tims, Senior Clinical Director

Candesant Biomedical

Clinically Media did very well and are easy to work with. Will work with them again in the future for sure. And their portal is easy to navigate. Keep doing what you're doing!

James, Study Coordinator

Windsor Dermatology/Eczema and Psoriasis Treatment Centers of NJ

The Clinically Media team is efficient and flexible. They brought new, customized solutions to our recruitment campaign for melasma patients, and they surpassed our goal number of referrals. We enjoyed working with them and hope to work together again in the future.

Dr. Dhawan

Center for Dermatology

We love working with the Clinically Media team. They provide professional, informed marketing advice and analytics, and they always create on-brand and engaging images and captions for Brickell’s social channels.

Chief Marketing Officer

Brickell Biotech

I can't say enough about the quality of work, responsiveness, and flexibility that Clinically Media brought to the project. I hope to have another project that needs Clinically Media's services.

Clinical Operations

Brickell Biotect

Communication was excellent! Worked well with changing a few things to bring in more referrals.

Clinical Research

Hamzavi Dermatology

We are so happy to have partnered with Clinically Media. Working in a small start up environment, we lacked not only resources but expertise. The ideas that CM brought to the table were innovative and fresh, and we saw our boost in enrollment immediately. Victoria and Brenda were not only flexible, but problem solvers -we are grateful to have worked with such a wonderful company.

Prism Study, Parkinson's Disease

Neuraly

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