CASE STUDY

Brickell Biotech 2021 Paid Marketing Report & Analytics

Summary

Clinically Media played a crucial role in expanding Brickell Biotech’s social media presence and follower base via paid and organic social media marketing.

Services included: graphic design, marketing, paid advertising

The Details

The Challenge

Leveraging our marketing and social media strategic expertise, the Clinically Media team supports biopharma companies with their business endeavors. We provide successful paid advertising campaigns alongside organic social media content to accomplish each client’s goals. From increasing follower totals to targeting potential investors, Clinically Media is able to strategically compliment biopharma companies’ business objectives.

In 2021, Clinically Media curated, implemented, and managed Brickell Biotech’s paid and organic social media strategy. Creating captivating imagery and messaging, utilizing data analytics, and targeting specific audiences, we exceeded Brickell Biotech’s expectations. As a result of our marketing efforts, we substantially grew the company’s social presence across platforms.

Platform

LINKEDIN
FACEBOOK
INSTAGRAM

Followers Gained

127
863
3,509

% Increase

13.15 %
918.09 %
319.29 %

Clinically Media's Solution

ON-BRAND CONTENT
When creating organic and paid social media materials, it’s important to keep a consistent, engaging tone and brand forward design
REFRESH IMAGE & COPY
Ensuring advertising audiences view fresh, interesting content is crucial in capturing their interest
TARGETED AUDIENCES
We utilized research-based information to develop our target audiences
DATA ANALYSIS
Keeping a close eye on advertising performance, we were able to make changes when and where they were needed
A/B TESTING
All successful paid marketing efforts incorporate and test hypotheses to inform each component of the campaign

Meticulous Approach

Curating images and messaging to engage ideal audiences
Regular updates to advertising images and captions to avoid saturating audiences
Retargeting audiences through website data analysis
Inclusive and diverse representation in advertising materials and audience creation

The first step in Clinically Media’s advertising campaign strategy involves research on the target audience. With that, the study’s advertising materials are produced with diverse representation to ensure inclusivity in messaging and audience targeting. The final designs along with close monitoring of the advertisement’s data, audience, and performance generated 13.15%, 918.09%, and 319.29% increase in followers on LinkedIn, Facebook, and Instagram respectively.

We love working with the Clinically Media team. They provide professional, informed marketing advice and analytics, and they always create on-brand and engaging images and captions for Brickell’s social channels.

Gary, Chief Marketing Officer

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