CASE STUDY

Egret Therapeutics SEO: Enhancing Fundraising Efforts

Summary

Clinically Media, a healthcare marketing agency that offers SEO services, was tasked with optimizing the Egret Therapeutics website. Egret Therapeutics is a clinical-stage biotechnology company focused on developing transformative therapies for neurological conditions that required an overhaul of its search engine optimization (SEO) efforts to improve visibility and maximize fundraising efforts.

The Details

The Challenge

Website not ranking or showing up in search results

Brand-new website

Low domain authority

Egret Therapeutics’ website was not ranking well for their brand name, with an unrelated organization ranking first. The website was initially, not even showing up anywhere in search engine results. The challenge was to align the website with conventional SEO best practices and get them ranking first for their brand name and highly ranked for relevant keywords.

The Solution

SEO Best Practice Audit
Review of the Egret Therapeutics website for SEO best practices and technical deficiencies contributing to poor SEO health
Competitor Analysis
Analysis of Egret Therapeutics' competitors and establishment of a targeted keyword set
Meta Title and Description Optimization
Implemented approved meta title and meta description recommendations and optimizations to improve rankings
Sitemap Optimization and Registration
Sitemaps optimization and registration with primary online indexes like Google and Bing
Google Search Console Setup
Google Search Console set up and proper sitemap listing and integration with Google Analytics
Google Analytics Tracking
Installation of Google Analytics tracking with tracking tags

About SEO

SEO is the practice of optimizing a website to increase visibility and ranking on search engine results pages, with the goal of improving website traffic and generating organic leads. Good SEO is critical for businesses, and can increase visibility, generate organic traffic, boost brand awareness, and improve user experience. Clinically Media provides expertise in in-depth analysis, market research, constant monitoring, and adherence to best practices to help businesses stay ahead of the competition.

57.8% of all website traffic comes from Google.

Conclusion

As a result of our efforts, Egret Therapeutics’ website rose to the top of the rankings and began ranking highly for relevant keywords, which increased visibility and generated organic search traffic. Our SEO work also directly increased rankings for profile pages on Crunchbase, PR Newswire, Pitchbook, LinkedIn, and multiple sites related to the pharmaceutical industry. This improved visibility was particularly beneficial for fundraising efforts, demonstrating the value of a comprehensive SEO strategy and the importance of working with an experienced healthcare marketing agency like Clinically Media.

We enjoyed working with Clinically Media on our website and SEO efforts. Not only did Clinically Media provide a modern website, but they also made sure our new website was visible and improved our SEO health. The team was professional and efficient, and we hope to work with Clinically Media again in the future

Dan Chai, MD, Chief Executive Officer, Egret Therapeutics

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