Supporting Alzheimer’s Enrollment Efforts for Potential Treatments


Clinically Media leverages several advantageous partnerships. Our external Ad Team played a crucial role in supporting enrollment for a large-scale, global CRO investigating a potential treatment for Alzheimer's disease. Our Ad Team served up to 25 research sites in this US-based study.

The Details

The Challenge

Alzheimer’s affects an estimated 5.8 million people in the United States, and this number is expected to increase to nearly 14 million by 2050. In addition, there are approximately 16 million unpaid caregivers providing care for people with Alzheimer’s or other forms of dementia.

There is currently no cure for Alzheimer’s, and available treatments only address symptoms, not the underlying disease. Alzheimer’s also places a substantial financial burden on these patients and their families. The cost of caring for someone with Alzheimer’s can be overwhelming, especially for those without adequate insurance coverage or financial resources. In addition to the financial challenges presented by Alzheimer’s, caring for someone with Alzheimer’s can also be emotionally and physically challenging, which can lead to burnout and stress among caregivers.

This study was conducted to evaluate a potential treatment for Alzheimer’s disease. The client’s challenge was introduced by the length of their prescreener form. The digital prescreener form consisted of ~40 questions to complete, and the target audience was Alzheimer’s patients under the care of a caretaker. Our external Ad Team overcame this challenge by covering a larger quantity of qualified referrals to offset for the dropout rate in completions.


A data science approach was employed, which involved testing, targeting, and pivoting. After reviewing the IRB-approved materials, our Ad Team determined which channels would have the highest opportunity for qualified referrals to participants. These channels were tested, allowing us to conclude which channel(s) had the strongest results. Conversions were monitored in real time and adjusted to maximize response from the most qualified audience(s). An effective digital ad campaign was launched based on our results.

campaign results

  • 400 Qualified Referrals (~15% Randomization)

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what our Partners say about us

Clinically Media has been a total success with our practice! The one-on-one professionalism and honest dedication to growing our population has been a resounding success. We look forward to our continuing relationship, thank you!

Study Coordinator

Windsor Dermatology/Psoriasis Treatment Center of Central New Jersey

Clinically Media exceeded our expectations in their recruitment support for Brickell’s two Phase 3 trials. They were efficient and nimble in providing both an umbrella recruitment strategy and customized support directly to sites to ensure our aggressive enrollment goal was met.

Clinical Operations, Project Manager

Brickell Biotech

A true partner from the very beginning -- Clinically Media is a go to team for establishing corporate branding and commercialization planning.  Whether our needs be complete website redesign, social media strategy or efficient market research execution, Clinically Media delivers on time, on budget, with quality work and creative recommendations.  I’d highly recommend this team as an extension of your own.

Commercial Marketing


Clinically Media delivered outstanding, high quality creative, visual and graphic web-based solutions within our agreed timelines. I enjoyed collaborating with Victoria and her team, and will definitely consider using their services for future clinical studies. I strongly recommend Clinically Media to other companies.

L. A. Romel

Principal at Lawrence Romel Consulting

Clinically Media’s efficiency and attention to detail contributed to the enrollment success of the Sahara axillary hyperhidrosis study.

Erin Tims, Senior Clinical Director

Candesant Biomedical

Clinically Media did very well and are easy to work with. Will work with them again in the future for sure. And their portal is easy to navigate. Keep doing what you're doing!

James, Study Coordinator

Windsor Dermatology/Eczema and Psoriasis Treatment Centers of NJ

The Clinically Media team is efficient and flexible. They brought new, customized solutions to our recruitment campaign for melasma patients, and they surpassed our goal number of referrals. We enjoyed working with them and hope to work together again in the future.

Dr. Dhawan

Center for Dermatology

We love working with the Clinically Media team. They provide professional, informed marketing advice and analytics, and they always create on-brand and engaging images and captions for Brickell’s social channels.

Chief Marketing Officer

Brickell Biotech

I can't say enough about the quality of work, responsiveness, and flexibility that Clinically Media brought to the project. I hope to have another project that needs Clinically Media's services.

Clinical Operations

Brickell Biotect

Communication was excellent! Worked well with changing a few things to bring in more referrals.

Clinical Research

Hamzavi Dermatology

We are so happy to have partnered with Clinically Media. Working in a small start up environment, we lacked not only resources but expertise. The ideas that CM brought to the table were innovative and fresh, and we saw our boost in enrollment immediately. Victoria and Brenda were not only flexible, but problem solvers -we are grateful to have worked with such a wonderful company.

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