CASE STUDY

Hidradenitis Suppurativa Patient Recruitment

Summary

Clinically Media played a crucial role in supporting enrollment for a single research site investigating a potential treatment for hidradenitis suppurativa (HS).

The Details

The Challenge

Hidradenitis suppurativa (HS) is a rare condition that affects approximately 200,000 people in the United States. HS is a chronic skin condition that causes small, pea-sized bumps to develop, typically around the groin, armpits, bottom, and breasts. The bumps are painful and occasionally lead to infection; and, if infected, the bumps may ooze pus and lead to more infections. HS is often misdiagnosed as acne or ingrown hairs. Currently, there is no diagnostic test for HS. Instead, physicians diagnose HS through the process of elimination by running tests for infectious conditions. If the tests are negative for the infectious diseases, then it is likely HS. The exact cause of HS is unknown, and it is not infectious nor linked to poor hygiene, but about one third of patients report a family history of the condition. 

There is no known cure for HS, but there are many treatment methods. However, even with a variety of therapies, many patients often need to try multiple treatment options before finding a plan that works for them. That’s why physicians are exploring new, potentially better treatments for HS, and we enthusiastically supported a single research site in recruiting and retaining HS patients for a study researching the safety and effectiveness of an investigational treatment injected under the skin. We met our client’s goal number of referrals by running highly targeted campaigns and adjusting our strategy when needed.

Additional Challenges

  • COVID-19 (site shutdowns, public’s fear of leaving home)

  • High screen-fail rate

  • New restrictions and regulations within digital advertising

  • Smaller patient population

Study Stats

  • 1 Research Site

  • 15 referrals: site enrollment goal

  • 15 pre-qualified referrals from Clinically Media

Clinically Media's Solution

  • SOCIAL MEDIA

    Trackable digital campaign with an emphasis on highly targeted social media advertising delivered pre-qualified referrals

  • REFERRAL MANAGEMENT

    HIPAA compliant proprietary software allowed secure access to referrals’ contact information for site staff

  • REFERRAL TRACKING

    Internal tracking for each qualified referral supported study’s enrollment objectives

  • SITE MANAGEMENT

    Consistent, close communication and follow up with research site allowed us to provide an individualized recruitment strategy

Meticulous Approach

The first step of every new project involves extensive research on the indication. Thus, the Clinically Media team began by researching HS and the patient. This information served as a foundation for the messaging, images, and outreach strategy. Moreover, we promote diversity and inclusion in all we do, and that includes our advertising materials and strategy. We ensured diverse representation in messaging and audience targeting. Through close monitoring of the advertisement’s performance and adjusting strategies as needed, we sent 15 pre-qualified referrals to the research site, meeting our client’s goals.

  • Weekly updates to advertising images and captions to avoid saturating audiences
  • Retargeting audiences through website traffic and analytics
  • Adjusting strategies to connect with support groups on social media 
  • Building audience segmentation based on study’s inclusion criteria and site location
  • Inclusive and diverse patient representation in advertising materials and audience creation
Communication was excellent! Worked well with changing a few things to bring in more referrals.
Theresa Ferrari-Nicefield, Clinical Research Coordinator at Hamzavi Dermatology

Other Services Clinically Media Offers

Coordinator Training Materials

Including mobile apps, video, print manuals, tri-folds

Patient Training Materials

Including diaries, trackers, appointment reminders, videos, tri-folds, mobile apps, and more

Branding and Marketing

Including brand packages, logo design, social media, PR, IR

Patient Recruitment

Including digital, social media, grassroots, and traditional advertising methods

what our Partners say about us

Clinically Media has been a total success with our practice! The one-on-one professionalism and honest dedication to growing our population has been a resounding success. We look forward to our continuing relationship, thank you!

Study Coordinator

Windsor Dermatology/Psoriasis Treatment Center of Central New Jersey

Clinically Media exceeded our expectations in their recruitment support for Brickell’s two Phase 3 trials. They were efficient and nimble in providing both an umbrella recruitment strategy and customized support directly to sites to ensure our aggressive enrollment goal was met.

Clinical Operations, Project Manager

Brickell Biotech

A true partner from the very beginning -- Clinically Media is a go to team for establishing corporate branding and commercialization planning.  Whether our needs be complete website redesign, social media strategy or efficient market research execution, Clinically Media delivers on time, on budget, with quality work and creative recommendations.  I’d highly recommend this team as an extension of your own.

Commercial Marketing

Candesant

Clinically Media delivered outstanding, high quality creative, visual and graphic web-based solutions within our agreed timelines. I enjoyed collaborating with Victoria and her team, and will definitely consider using their services for future clinical studies. I strongly recommend Clinically Media to other companies.

L. A. Romel

Principal at Lawrence Romel Consulting

Clinically Media’s efficiency and attention to detail contributed to the enrollment success of the Sahara axillary hyperhidrosis study.

Erin Tims, Senior Clinical Director

Candesant Biomedical

Clinically Media did very well and are easy to work with. Will work with them again in the future for sure. And their portal is easy to navigate. Keep doing what you're doing!

James, Study Coordinator

Windsor Dermatology/Eczema and Psoriasis Treatment Centers of NJ

The Clinically Media team is efficient and flexible. They brought new, customized solutions to our recruitment campaign for melasma patients, and they surpassed our goal number of referrals. We enjoyed working with them and hope to work together again in the future.

Dr. Dhawan

Center for Dermatology

We love working with the Clinically Media team. They provide professional, informed marketing advice and analytics, and they always create on-brand and engaging images and captions for Brickell’s social channels.

Chief Marketing Officer

Brickell Biotech

I can't say enough about the quality of work, responsiveness, and flexibility that Clinically Media brought to the project. I hope to have another project that needs Clinically Media's services.

Clinical Operations

Brickell Biotect

Communication was excellent! Worked well with changing a few things to bring in more referrals.

Clinical Research

Hamzavi Dermatology

We are so happy to have partnered with Clinically Media. Working in a small start up environment, we lacked not only resources but expertise. The ideas that CM brought to the table were innovative and fresh, and we saw our boost in enrollment immediately. Victoria and Brenda were not only flexible, but problem solvers -we are grateful to have worked with such a wonderful company.

Prism Study, Parkinson's Disease

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