CASE STUDY

Neuraly PRISM Study, Early Stage Parkinson’s

Summary

Clinically Media implemented a research site re-engagement program and Google Search ads for the PRISM early stage Parkinson's study.

The Details

The Challenge

Approximately 60,000 Americans are diagnosed with Parkinson’s disease (PD) every year. Symptoms such as tremors, trouble moving or walking, dizziness or fainting, and more begin gradually and get worse over time. According to Johns Hopkins Medicine, it’s not common to see Parkinson’s disease in people younger than 50, but for a small subset of sufferers, the disease strikes early. While people are diagnosed with Parkinson’s at an average age of 60, anything younger than 50 is considered young-onset Parkinson’s.

Treatments that reverse, stop, or slow down the progressive loss of neuron function in patients with Parkinson’s disease do not currently exist. That’s why Neuraly, a clinical-stage biotechnology company, developed an investigational drug to determine if it will slow down the progression of Parkinson’s disease. The challenge was that participants could not qualify for the study if they had already received treatment for their Parkinson’s. Due to this, patients with early or young-onset Parkinson’s were the desired demographic. However, the Parkinson’s Foundation estimates only four percent of people with PD are diagnosed before age 50, leaving us with a much smaller pool of people to consider for the study.

Clinically Media was contracted to take on this challenge by re-engaging research sites, managing and tracking their progress, redesigning the study website, and conducting Google Search ads in order to enroll the study efficiently with high quality patients. 

Additional Challenges

  • 50% screen-fail rate

  • Multiple un-engaged research sites

Study Stats

  • 62 research sites, 39 managed by Clinically Media

  • 62 re-engagement packages sent and tracked by Clinically Media

  • 123 pre-qualified referrals from Google Search ads

Clinically Media's Solution

  • RE-ENGAGEMENT CAMPAIGN

    Appealing, incentivized packages curated and distributed to sites drawing their participation back to the study’s enrollment needs

  • SITE MANAGEMENT

    Consistent, close communication and follow-up with research sites allowed us to provide an individualized and site-based support strategy

  • STUDY WEBSITE BRANDING

    Data-backed umbrella study website branding used to redesign study website

  • WEBSITE REFRESH

    Redesign of study website to optimize UX to ensure clear navigation to study information and eligibility form

  • REFERRAL TRACKING

    Internal referral tracking from Google Search ads to ensure sites reach enrollment goal

Meticulous Approach

As with every new project, Clinically Media began by researching Parkinson’s disease and the patients affected. To further expand our knowledge and understand what these patients go through, the Clinically Media team attended multiple webinars including, “Life with young onset Parkinson’s” and “I was diagnosed with Parkinson’s, now what?”. Clinically Media actively seeks out educational events to further understand the lives of patients.

In addition to learning from the Parkinson’s educational events, Clinically Media also analyzed the study’s past recruitment efforts, and talked to sites about their specific needs. With this meticulous approach and preparation, Clinically Media was able to establish and conduct the re-engagement campaign and Google Search ads in order to enroll the study timely and effectively. Clinically Media adjusted advertising efforts when necessary based on the data gathered; and, by updating key elements such as keywords and phrases within the Google Search ads, we avoided audience saturation and widened our target reach. Clinically Media was able to successfully meet the referral goals.

We are so happy to have partnered with Clinically Media. Working in a small start-up environment, we lacked not only resources but expertise. The ideas that Clinically Media brought to the table were innovative and fresh, and we saw a boost in our enrollment immediately. They were not only flexible, but problem solvers.
Neuraly

Other Services Clinically Media Offers

Coordinator Training Materials

Including mobile apps, video, print manuals, tri-folds

Patient Training Materials

Including diaries, trackers, appointment reminders, videos, tri-folds, mobile apps, and more

Branding and Marketing

Including brand packages, logo design, social media, PR, IR

Patient Recruitment

Including digital, social media, grassroots, and traditional advertising methods

what our Partners say about us

Clinically Media has been a total success with our practice! The one-on-one professionalism and honest dedication to growing our population has been a resounding success. We look forward to our continuing relationship, thank you!

Study Coordinator

Windsor Dermatology/Psoriasis Treatment Center of Central New Jersey

Clinically Media exceeded our expectations in their recruitment support for Brickell’s two Phase 3 trials. They were efficient and nimble in providing both an umbrella recruitment strategy and customized support directly to sites to ensure our aggressive enrollment goal was met.

Clinical Operations, Project Manager

Brickell Biotech

A true partner from the very beginning -- Clinically Media is a go to team for establishing corporate branding and commercialization planning.  Whether our needs be complete website redesign, social media strategy or efficient market research execution, Clinically Media delivers on time, on budget, with quality work and creative recommendations.  I’d highly recommend this team as an extension of your own.

Commercial Marketing

Candesant

Clinically Media delivered outstanding, high quality creative, visual and graphic web-based solutions within our agreed timelines. I enjoyed collaborating with Victoria and her team, and will definitely consider using their services for future clinical studies. I strongly recommend Clinically Media to other companies.

L. A. Romel

Principal at Lawrence Romel Consulting

Clinically Media’s efficiency and attention to detail contributed to the enrollment success of the Sahara axillary hyperhidrosis study.

Erin Tims, Senior Clinical Director

Candesant Biomedical

Clinically Media did very well and are easy to work with. Will work with them again in the future for sure. And their portal is easy to navigate. Keep doing what you're doing!

James, Study Coordinator

Windsor Dermatology/Eczema and Psoriasis Treatment Centers of NJ

The Clinically Media team is efficient and flexible. They brought new, customized solutions to our recruitment campaign for melasma patients, and they surpassed our goal number of referrals. We enjoyed working with them and hope to work together again in the future.

Dr. Dhawan

Center for Dermatology

We love working with the Clinically Media team. They provide professional, informed marketing advice and analytics, and they always create on-brand and engaging images and captions for Brickell’s social channels.

Chief Marketing Officer

Brickell Biotech

I can't say enough about the quality of work, responsiveness, and flexibility that Clinically Media brought to the project. I hope to have another project that needs Clinically Media's services.

Clinical Operations

Brickell Biotect

Communication was excellent! Worked well with changing a few things to bring in more referrals.

Clinical Research

Hamzavi Dermatology

We are so happy to have partnered with Clinically Media. Working in a small start up environment, we lacked not only resources but expertise. The ideas that CM brought to the table were innovative and fresh, and we saw our boost in enrollment immediately. Victoria and Brenda were not only flexible, but problem solvers -we are grateful to have worked with such a wonderful company.

Prism Study, Parkinson's Disease

Neuraly