Services – marketing and design

Ready to ensure the success of your next marketing project?

Our campaigns are:

Research-Backed

Our campaigns are backed by extensive market research, resulting in superior strategies that drive results and deliver unmatched value.

Fully Custom

Our fully customized approach to marketing sets us apart, delivering unique and effective campaigns that surpass cookie-cutter solutions.

Data-Driven

Our approach to marketing is grounded in data and analytics, resulting in superior campaigns and exceptional outcomes that exceed industry benchmarks.

Proven Success

Tested Methodology, Real Results

I can’t say enough about the quality of work, responsiveness, and flexibility that Clinically Media brought to the project.

Fresh Tracks Therapeutics

Clinically Media delivered outstanding, high quality creative, visual and graphic web-based solutions within our agreed timelines. I strongly recommend Clinically Media to other companies.

Lawrence Romel Consulting

Clinically Media delivers on time, on budget, with quality work and creative recommendations. I’d highly recommend this team as an extension of your own.

Candesant Biomedical

Guaranteed Marketing Campaign Success

Our Process:

Clinically Media’s award-winning approach involves a combination of market research, custom strategy, and data-driven implementation to ensure successful marketing campaigns.

Part 1: Research and Strategy

Customized Approach: In Part 1 we conduct 50-75 hours of thorough market research to inform the development of our custom campaign strategy.

Part 2: Material Development

Strategic & Customer-Centric: Part 2 brings the strategy to life with a highly customized campaign informed by Part 1’s in-depth market research.

Part 3: Implementation

Data-Informed Execution: We implement the strategy and materials from Parts 1 and 2, using data to guide optimal results.

Part 1

Research & Strategy

In Part 1 of their healthcare marketing process, Clinically Media delves into in-depth market research to gain a complete understanding of the healthcare market and its target audience. The research, which includes analysis of market trends and effective engagement methods, provides valuable insights to inform their strategic marketing plan and ensure that their efforts are targeted, impactful, and drive continuous improvement.

Our custom approach ensures that the right mix of services is selected to reach your business goals and marketing goals.

Market Intelligence and Insights

This section encompasses various research initiatives aimed at gathering information about the market, customers, and competition. It includes patient surveys and interviews to understand patient experiences and gather insights into health literacy, education, and disease state awareness. Additionally, stakeholder surveys and interviews provide key information about needs and preferences, while brand and product positioning studies help position the offering for maximum impact.

Market Landscape Analysis

This section focuses on evaluating the effectiveness of marketing campaigns and making data-driven decisions to optimize results. It includes competitor and industry trends analyses to stay ahead of the competition, new market opportunity analysis to identify untapped growth potential, market segmentation analysis to ensure the right message is delivered to the right audience, and patient-reported outcome measures (PROMs) to evaluate treatment effectiveness and drive continuous improvement.

Campaign Strategy Development

Once market research has been conducted and insights have been gathered, the next step is to develop a strategic campaign plan. This process involves analyzing the market trends, opportunities, and effective engagement routes identified through market research, and then creating a comprehensive plan to reach the target audience and achieve desired business and marketing goals. This plan typically includes defining key performance indicators (KPIs), setting an ad spend budget, and creating a project management timeline.

Part 2

Material Development

Part 2 is brining Part 1’s strategy to life into a customer-centric and impactful campaign. Part 2 of Clinically Media’s healthcare marketing process takes the insights gathered from Part 1’s comprehensive market research and turns them into a highly customized campaign. Our branding experts work to ensure clear and consistent communication with customers, while our media team creates appealing content that resonates with your target audience. The end result is a set of creative materials, such as websites, ads, print materials, and more, that drive engagement and deliver results.

Clear & Consistent Messaging

Our branding experts understand the importance of clear and consistent communication with customers. By creating consistent messaging and brand image across all marketing materials, we build trust and credibility with your target audience, while differentiating you from your competitors. The result is a brand that customers will recognize and remember.

Appealing Content Creation

At Clinically Media, our media team is dedicated to creating content that resonates with your target audience and drives results. From websites and ads to print materials and more, our team crafts content that engages, informs, and motivates customers to take action. By carefully researching and understanding your target audience, we’re able to create content that speaks to their needs and drives them towards your desired outcome.

A Tailored Approach to Healthcare Marketing

At Clinically Media, we understand that a comprehensive approach to healthcare marketing requires a carefully chosen mix of services to reach desired business and marketing goals. That's why we tailor our campaign offerings based on the results of our market research and strategic planning. This ensures that your campaign benefits from the most effective combination of services, maximizing your return on investment.

Part 3

Implementation

Part 3 of our healthcare marketing process involves the implementation of the strategy and materials developed in Part 1 and Part 2. Our team uses data-driven approaches to measure and analyze the impact of the campaign, ensuring we are continuously optimizing and improving the performance and outcomes of the marketing efforts.

Ad Spend Management & Performance Monitoring

In this section, Clinically Media manages ad spend and tracks performance to ensure the campaign is achieving desired outcomes. Regular monitoring allows for adjustments to be made and ensures the best possible return on investment. Data-driven optimization of conversions is a key aspect of this phase to drive continuous improvement.

Data-Driven Optimization

Data plays a central role in this phase of the healthcare marketing process. Trend and opportunity identification through data mining and analysis allows for informed decision-making and optimization of reach and impact. The educational materials distribution is also optimized through data analysis to ensure the right message is being delivered to the right audience.

Leveraging Strategic Activities

By leveraging public relations, media placements, patient advocacy partnerships, and in-person activities, our campaigns effectively reach and engage your target audience. The goal is to create a comprehensive and impactful healthcare marketing campaign that drives engagement and delivers measurable results.

Customized Marketing Services

Selecting the Right Mix for Your Healthcare Campaign

The services offered by Clinically Media are tailored to each client's unique needs, based on the insights gained from market research in Part 1 (Research & Strategy). A customized selection of services from the Marketing and Retention categories will be chosen to achieve your business and marketing goals.

Market Research

Patient surveys and interviews Understand patient experiences
Stakeholder surveys and interviews Gather key insights
Disease state awareness, and health literacy and education research Evaluate patients' understanding
Brand and product positioning studies Position your offering maximum impact
Competitor and industry trends analysis Stay ahead of the competition
New market opportunity analysis Identify opportunity
Market segmentation analysis Reveal effective engagement routes
Patient-reported outcome measures (PROMs) Evaluate treatment effectiveness

Marketing

Brand and messaging development and management
Content marketing and storytelling Blog posts, videos, infographics
Digital marketing Websites, social media, email, search engine optimization
Advertising TV, print, online ads
Event marketing Trade shows, conferences, seminars
Patient engagement and education
PR/media outreach
Influencer and advocacy programs

Customer Retention

Email and SMS (text message) marketing Engage with potential and current customers
Content marketing Attract, educate and retain patients
Customer segmentation Better understand and target specific needs
Personalization Tailoring interactions and experiences to individual patients
Behavioral tracking Inform future interactions
Surveys and feedback Continuously improve services
Loyalty programs Incentivizing customers to return

Success Stories

Award

Clinically Media Named Top Patient Recruitment Company

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