At Clinically Media, we know that inclusive research is better research. As we celebrate Pride Month, we’re taking a moment to highlight the importance of LGBTQ+ inclusion in clinical trials—and the work still to be done to ensure equitable access, representation, and outcomes for everyone.

Why LGBTQ+ Representation in Research Matters

LGBTQ+ individuals face unique health disparities, from increased rates of certain cancers and mental health conditions to systemic barriers in accessing affirming care. Despite this, LGBTQ+ individuals remain underrepresented in clinical research. When LGBTQ+ individuals are not adequately represented in studies, the resulting data may not fully reflect how treatments work across all populations—potentially perpetuating gaps in care.

The Barriers Are Real—and Fixable

Several factors contribute to low LGBTQ+ participation in clinical trials:

Lack of data collection on sexual orientation and gender identity (SOGI)
Mistrust of the medical system due to historical discrimination
Exclusionary eligibility criteria or language that does not account for diverse identities
Limited outreach to LGBTQ+ communities

Clinically Media’s patient recruitment strategies break down these barriers through thoughtful, human-centered recruitment strategies that honor every patient’s identity and lived experience.

What Inclusive Research Looks Like

Creating more inclusive trials means building trust and visibility from the ground up. Here’s how we, and the broader clinical research, can foster LGBTQ+ inclusion:

Normalize SOGI data collection. Ask for this information in respectful, optional ways and use it to understand trial demographics and disparities.
Use inclusive language in study materials and outreach efforts. A patient should see themselves in your recruitment message.
Partner with LGBTQ+ community organizations and clinics to share opportunities and gather feedback.
Train clinical research site teams on LGBTQ+ health, cultural humility, and unconscious bias.
Evaluate protocols for potential bias or unintended exclusions based on gender, hormonal therapies, or relationship status.

Pride in Progress—and in Purpose

As a patient recruitment agency committed to equity in research, we’re proud to support sponsors and sites in their efforts to create more inclusive trials. We know that LGBTQ+ individuals are not a monolith, and it’s our job to ensure our messaging, materials, and media reflect that diversity authentically.

This Pride Month, we recommit ourselves to the belief that behind every breakthrough is someone who deserves to be seen, heard, and included.

Want help designing inclusive recruitment strategies?

Contact us to learn how Clinically Media can support your next study with outreach that reaches everyone—because equity in research is our shared responsibility.