Atopic Dermatitis Patient Recruitment

Clinically Media embarked on an innovative digital recruitment campaign to address the challenges of recruiting a diverse patient population for an Atopic Dermatitis clinical trial. The study aimed to enroll participants across diverse demographics, with a particular focus on Hispanic subsets. Geo-targeting efforts using Facebook and Instagram were tailored for bi-coastal site locations. 

The Challenge

The urgent need to convert interest into appointments amid time constraints, compounded by the upcoming holiday season and limited slots, highlighted the necessity for proactive engagement strategies. Historical data showed leads losing interest over time, emphasizing the importance of effective communication and follow-up to maintain engagement and secure qualified participants.

Study Stats

• Digital Engagement: The campaign reached approximately 1.8 million individuals across Facebook and Instagram.

• Prescreening Success: A 27% click-to-referral rate was achieved, indicating effective identification of qualified participants through digital prescreening efforts.

• Appointment Conversion: 75% of referred individuals successfully scheduled appointments after confirmation via prescreening calls, resulting in 549 scheduled appointments.

• Participant Attendance: 60% of scheduled appointments resulted in participant attendance, with 330 individuals showing up at the trial sites.

• Randomization: 50% of attendees were randomized into the trial, with 165 individuals successfully randomized.

Clinically Media's Solution

• Customized Digital Advertising: Leveraging data-driven insights, our team optimized

  radius targeting and messaging to attract a diverse pool of qualified participants. The

  campaign emphasized inclusivity and addressed specific concerns of the Hispanic

  population subset.

• Prescreening and Appointment Scheduling: Implementing prescreening calls helped

  confirm participant eligibility and efficiently schedule appointments, reducing site

  workload and ensuring that only eligible individuals visited the sites.

• Reminder and Follow-Up Calls: Ongoing reminder calls were deployed to minimize

  appointment no-shows, allowing sites to focus on enrolling pre-qualified participants promptly.

• Compassionate Site Management: Our dedicated site management team provided

  ongoing support to trial partners, ensuring smooth communication and addressing any

  concerns promptly throughout the trial period.