How Clinically Media and ethica CRO Enrolled Diverse Patients in a Teoxane Filler Trial
In collaboration with ethica CRO, Clinically Media recently ran a successful highly targeted social media marketing campaign to recruit diverse participants for a Teoxane filler study.
Precision Targeting & Intensive Prescreening
To ensure that the study population met the specific eligibility criteria, we implemented a multi-layered digital outreach strategy. Leveraging data-rich historical data, we launched algorithmic advertising designed to resonate with the necessary patient demographics. Our campaign utilized a mix of precise geotargeting, interest-based segmentation, and strategic micro-platform selection to engage qualified participants where they were most likely to take action online.
Beyond engagement, our process emphasized rigorous prescreening. Our team designed a streamlined digital questionnaire that helped identify eligible candidates before they were connected with study sites, including patient selfie uploads. This approach minimized site burden while optimizing enrollment efficiency, ensuring that only the most suitable participants moved forward in the process.
Diversity as a Core Priority
A key focus of this initiative was to engage very specific groups of people we needed to enroll in this study. By crafting culturally resonant messaging and ensuring accessible content, our approach aligned with Teoxane’s commitment to inclusivity and representation in aesthetic medicine research.
Results That Matter
The collaboration between Clinically Media and ethica CRO led to a successful recruitment campaign that met enrollment goals and fostered a more diverse participant pool. This project exemplifies our commitment to excellence in patient recruitment—leveraging precise digital marketing strategies that drive tangible results.
Ethica CRO is a clinical research organization specializing in supporting dermatology and aesthetics trials.
Teoxane specializes in the development of hyaluronic acid solutions, and with over 20 years of expertise, now pioneers in the science of facial beauty.
