The Challenge
For the 365 million individuals in the world suffering from hyperhidrosis (excessive sweating), the condition has resulted in occupational, emotional, psychological, social, and physical impairment. In addition, hyperhidrosis is undertreated and underrecognized as a serious disorder negatively impacting the quality of life for both adults and adolescents. According to the American Academy of Dermatology, half of people with hyperhidrosis delay treatment for 10 years or more.
With limited treatments available for hyperhidrosis patients, clinical-stage company Brickell Biotech has been developing a new potential non-invasive treatment focused on axillary hyperhidrosis (excessive underarm sweating). Clinically Media was retained to develop a comprehensive Central Campaign to recruit and enroll two parallel US-based Phase III trials efficiently with qualified adult and pediatric patients.
Additional Challenges Faced
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COVID-19 (site shutdowns, public’s fear of leaving home)
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High screen-fail rate
Study Stats
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81 Research Sites
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700 patients enrolled total
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50% patients enrolled via Clinically Media
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Enrollment was completed on schedule
Clinically Media's Solution
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STUDY BRANDING
Data-backed umbrella study branding used across all materials, including both recruitment and patient training/retention materials
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SOCIAL MEDIA
Trackable digital campaign with an emphasis on highly targeted social media advertising
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REFERRAL MANAGEMENT
Intensive prescreening efforts, including an online form and phone screening, and managing a third-party support
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REFERRAL TRACKING
In-depth internal tracking to track referrals all the way through enrollment and study completion
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SITE MANAGEMENT
Consistent, close communication and follow up with research sites allowed us to provide an individualized recruitment strategy for each site
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ADDITIONAL SERVICES
Collaboration with advocacy groups like the International Hyperhidrosis Society, Google search ads, local advertising, physician outreach
Reached Target
Through advanced IT support and customized solutions, Clinically Media was able to develop a cohesive brand, streamline lead generation, and lessen the burden placed on research sites. As a result, Clinically Media successfully enrolled the study in the anticipated 7-month enrollment period.
Overall Results
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~12,600
Total prequalified referrals
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~245
Total prequalified pediatric referrals
CENTRAL CAMPAIGN Results
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985
Total screened referrals
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339
Total randomized patients
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34.4%
Randomization rate